Fall 2024 | BRIGHTROOM™ (Target Owned Brand)
Brightroom, launched in January 2022, is Target’s storage + home organization brand -- offering hundreds of versatile, thoughtfully-designed solutions that make everyday organization simple and affordable.
When I joined the Kitchens Team in 2023, I was tasked with designing new pieces that complemented the existing assortment while staying true to Brightroom’s minimalist design language.
This gave me the opportunity to expand into kitchen-focused storage + org; applying my technical skills to products such as ice molds, drawer organizers, and paper towel holders — all while ensuring visual + functional cohesion with the brand’s launch collection.
FALL 2024
Ice Cube Bin with Lid, Trays + Scoop
25 pc Drawer Organization Set
Wood + Metal Paper Towel Holder
