Back-To-College 2025 | Room Essentials™ (Target Owned Brand)
Led end-to-end design of a new entry price-point food storage line for Room Essentials — establishing a fresh form language + color story designed to stand apart from existing offerings within Target’s private label brand portfolio.
Delivered on-time launch in July 2025 for Back-to-College, with the line positioned as a year-round core assortment.
Highlights: Balanced aesthetics with function by prioritizing stackable, nestable solutions suited for both everyday kitchen use and on-the-go meal prep.
