Back-To-College 2025 | Room Essentials™ (Target Owned Brand)
Led end-to-end design of a new entry price-point food storage line for Room Essentials — establishing a fresh form language + color story designed to stand apart from existing offerings within Target’s private label brand portfolio.
Delivered on-time launch in July 2025 for Back-to-College -- with the line positioned as a year-round core assortment.
Delivered on-time launch in July 2025 for Back-to-College -- with the line positioned as a year-round core assortment.
Highlights: Balanced aesthetics with function by prioritizing stackable, nestable solutions suited for both everyday kitchen use and on-the-go meal prep.
PLASTIC FOOD STORAGE
• 16pc Plastic Food Storage Container Set | LDPE Lids/PP Containers
• 10pc Single Compartment Plastic Meal Prep Food Storage Container Set | PP Lids/PP Containers
• 10pc Divided Plastic Meal Prep Food Storage Container Set | PP Lids/PP Containers
• 10pc Plastic Round Meal Prep Food Storage Container Set | PP Lids/PP Containers
GLASS FOOD STORAGE
• 4pc 4 cup Rectangular Glass Food Storage Container Set | PP Lids/Borosilicate Containers
• 4pc 4 cup Round Glass Food Storage Container Set | PP Lids/Borosilicate Containers
• 6pc 2 cup Round Glass Food Storage Container Set | PP Lids/Borosilicate Containers
• 8pc 1 cup Round Glass Food Storage Container Set | PP Lids/Borosilicate Containers
MULTI-COLOR PLASTIC SETS
SINGLE-COLOR PLASTIC SETS
SINGLE-COLOR GLASS SETS
If you'd like to experience my entire design journey + some good storytelling,
please click on the button below to direct you to my process page.