Back-To-College 2025 | Room Essentials™ (Target Owned Brand)
Led end-to-end design of a new entry price-point food storage line for Room Essentials — establishing a fresh form language + color story designed to stand apart from existing offerings within Target’s private label brand portfolio.
Delivered on-time launch in July 2025 for Back-to-College -- with the line positioned as a year-round core assortment.
Delivered on-time launch in July 2025 for Back-to-College -- with the line positioned as a year-round core assortment.
Highlights: Balanced aesthetics with function by prioritizing stackable, nestable solutions suited for both everyday kitchen use and on-the-go meal prep.
PLASTIC FOOD STORAGE
• 16pc Plastic Food Storage Container Set | LDPE Lids/PP Containers
• 10pc Single Compartment Plastic Meal Prep Food Storage Container Set | PP Lids/PP Containers
• 10pc Divided Plastic Meal Prep Food Storage Container Set | PP Lids/PP Containers
• 10pc Plastic Round Meal Prep Food Storage Container Set | PP Lids/PP Containers
GLASS FOOD STORAGE
• 4pc 4 cup Rectangular Glass Food Storage Container Set | PP Lids/Borosilicate Containers
• 4pc 4 cup Round Glass Food Storage Container Set | PP Lids/Borosilicate Containers
• 6pc 2 cup Round Glass Food Storage Container Set | PP Lids/Borosilicate Containers
• 8pc 1 cup Round Glass Food Storage Container Set | PP Lids/Borosilicate Containers
MULTI-COLOR PLASTIC SETS
16pc Plastic Food Storage Container Set
16pc Plastic Food Storage Container Set
16pc Plastic Food Storage Container Set
10pc Single Compartment Plastic Meal Prep Food Storage Container Set
10pc Single Compartment Plastic Meal Prep Food Storage Container Set
10pc Single Compartment Plastic Meal Prep Food Storage Container Set
10pc Divided Plastic Meal Prep Food Storage Container Set
10pc Divided Plastic Meal Prep Food Storage Container Set
10pc Divided Plastic Meal Prep Food Storage Container Set
10pc Plastic Round Meal Prep Food Storage Container Set
10pc Plastic Round Meal Prep Food Storage Container Set
10pc Plastic Round Meal Prep Food Storage Container Set
SINGLE-COLOR PLASTIC SETS
SINGLE-COLOR GLASS SETS
If you'd like to experience my entire design journey + some good storytelling,
please click on the button below to direct you to my process page.